Social Media Strategies

Social Media - two words which are still perplexing to many companies. Don't worry - sit down and have a nice relaxing cuppa and let us give you a little guidance.

There are more and more social media sites springing up all over the internet, so the most important thing you can do is to decide what you want to gain from your strategy. Brand awareness, launching products, building a reputation are a few ideas for you - once you have decided what you want from your strategy then you can focus on which sites to use.

For example if you are a solicitor, having a Facebook page probably isn't going to do you any favours. You would be far better off using LinkedIn to build a professional network and gain recommendations to build up your reputation.

If you have an online shop a Facebook page is a great idea - not only can you launch new products or load testimonials you can get FREE customer insights! Ask them what they would like you to develop and chances are they will tell you! You can also use Foursquare to offer a discount or tweet special offers/news on Twitter.

These examples should give you an idea of what we are talking about - if you would like to suggest anything to us - we'd love the feedback!

Posted by Dan at 14/09/2010 15:05:00