Drumlanrig Castle in the Scottish lowlands has used the web design services of Eskdale Solutions since 2003; web design for destination management purposes requires a thorough knowledge of the tourism sector and at Eskdale the team have completed numerous successful destination management projects; other sites include The World Famous Old Blacksmiths Shop at Gretna Green and Inverary Castle in the Scottish Highlands.

Longevity is important, however, after a number of years, every web design becomes stale; at Drumlanrig because the web site was structured over EskdalemanageIT web content management system the web design team were able to re-skin the existing website creating considerable savings.

The current web design was launched during 2009, using a channelled approach which is designed to engage with different personas, conventional navigation funnels 'mass-market' material and leads to more specialised information; an interactive estate explorer caters for the investigative type and prevents the navigation system from becoming a repetitively linear experience.

Other features of this web design include a blog; interactive news & events system and newsletter subscription, for destination management web sites, each of these features delivers tangible benefit and Drumlanrig Castle continues to see excellent growth in footfall numbers following a visit to the website.

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