When selecting a web design team to develop the web site for the prestigious Smiths Hotel at Gretna Green, the board of Gretna Green Group considered numerous proposals. The hotel web design solution presented by Eskdale Solutions provided the hotel with an easy to use web content management system, and online booking system that ensured good ROI.

After carrying out detailed keyword research, the team at Eskdale Solutions ensured that the hotel web design would incorporate SEO friendly URL's. URL rewrite was incorporated to maximise the benefit from searches using long tail phrases.

Flexibility for the hotel is provided through the use of EskdalemanageIT, web content management system which ensures that authorised members of the team at Smiths Hotel can add and edit web pages, change and upload new images, create web links and take full control of their own hotel web site without having to spend months learning about programming.

This flexibility enables Smiths Hotel to react quickly to the changing demands of the hotel industry whilst strategic calls to action throughout the web site link to pre-determined goal pages including an automated online booking system. Automation minimises paperwork and ensures that the hotel web design delivers return on investment for the management board.

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