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404 Error Pages

Error 404. A word and numbers which can frustrate even the most placid of internet users. Haven't discovered a 404 page? You are lucky!A 404 page appears to your website visitors when a page isn't available for them to view, it could be deleted or moved or they may even have typed in the wrong URL. You can quite easily take the negative of your 404 page and turn it into a positive - use it to direct your visitors back to your homepage or have some fun with it.Mashable wrote a great article on 404 pages ...read more

Posted by: Fiona Macrae / 07 September 2010 at 14:22 / Comment

WANTED - Beta Testers for Tail Rewrite Software

This could be your lucky day.......we have a few places which have just become available for beta testers for our exciting tail rewrite software. Our initial testing has shown that use of Eskdale Solutions URL Tail Rewrite gives a typical increase of 35% in website visitors within one month! Your sales or enquiries can typically increase by 37% and month on month your sales/enquiries can typically increase by 46%. By installing the URL Rewrite Software you can employ SEO techniques which will boost your organic rankings in the search engines and make your products and services easier to find.It is ...read more

Posted by: Fiona Macrae / 02 September 2010 at 11:39 / Comment

Careful Content, Clever Planning - Eye Tracking Study

Today we've just read a really interesting blog post which translated a Spanish eye-tracking study. If you wanted proof as to how important it is to plan your website and content carefully this is it! People have different reasons for searching - they are either looking for information, they are searching for a particular website (navigational), they want to perform an action (like purchase or download) or they are searching for some form of multimedia. Its fascinating to see how the results change depending on the intention of the user. Please take some time to ...read more

Posted by: Fiona Macrae / 01 September 2010 at 10:36 / Comment

Google Maps

Are you using Google Maps? If not you should be - you're missing out on a valuable opportunity to promote your business.All you need to do is open a Google Account (which gives you access to a whole host of useful tools for yout website) and list your business.Starting this week when you search for a business or service, Google will show you all the results which match your query. Results after the first seven will be show with little circles instead of markers. This gives you a greater chance of customers finding your site AND ...read more