In an award ceremony yesterday evening (16th May) at the Mercure Brandon Hall near Coventry, the new website developed by Eskdale Solutions during 2012 scooped first prize in the shooting industry awards for best websiteThe NGO website was entered into the most nominated category and up against some seriously stiff competition winning first place because of clear information architecture, ease to use, design and quality of content.The judging panel, chaired by Fiona Mercer, of IPC Media consisted of a mixture of highly respected editors - Robin Scott, Will Hetherington and Alastair Balmain - supported by experts from the world of...
I read with interest this week, a post written in Site Pro News by Dawn Pigoni, indicating that growing social media platform Pinterest had finally enabled the ability to create business accounts.In the article, Dawn writes:"Up until now, businesses had to create a personal account on Pinterest for marketing purposes. It was a good way for businesses to display their products to potential customers or photographers to showcase some of their latest prints. Nearly every business can find a way to benefit from the unique Pinterest platform.Just this week, Pinterest announced the release of business accounts, which have their own...
Next year's SES in London promises a lot - the SES Website advisesSearch Engine Watch and ClickZ are delighted to host the 14th annual SES London -- Europe's leading digital marketing event. Covering the latest trends and challenges facing the online marketing industry, SES London provides guidance from leading experts on Search, Social Media, Display, Mobile, Email and more.With 3 days packed full of essential content to help you navigate the digital landscape and a 2-day expo featuring leading vendors in the industry, along with a host of networking opportunities, SES London 2013 will once again be the leading European...
Although the new Google Analytics interface has been running in parallel with the old version for some time, it is evident that many people were struggling with the unfamiliar layout, preferring to use the old version.Now however that the old version has been switched off, we have no choice but to use the new interface. Of course, anyone who has used the new system will know that to have maximum benefit, the new version of Google Analylics needs to be linked to a Google Webaster tools account, but many new features are available even without Webmaster Tools being set up.One...
I received a call last week from a client who wanted to know what elements were involved in website marketing. To be honest, website marketing is a huge subject but can be split down into manageable chunks.Google have created a video below which provides an outline of 5 key methodsFree Website listings (Organic Search)Adverts on search engines (Pay per Click)Local listings on search enginesSocial media (Facebook, Twitter etc)Email Marketing (Using products like EmailIT our Email Campaign Software) At Eskdale Solutions we take website marketing very seriously and can provide a range of web marketing services, or provide advice & training to...
