Web Design and SEO Can Live Happily Ever After
Ok, we feel it's time to put a few things straight. There seems to be a train of thought going around at the moment which says Web Design Agencies don't make websites which are SEO friendly or provide any return to clients. We beg to differ, and the fact that we have been in business for over 10 years is testament to that. Usability And SEO We like to make websites which look beautiful and perform in search engines. All our software is designed to be search engine friendly, you can customise your meta in our ecommerce and cms systems....
Posted By: Dan McLennan at 27/09/2010 15:29:00
Neuromarketing - What You Should Know
Neuromarketing is becoming a hot topic these days. In fact for the first time ever it will feature as a topic at the Pubcon 2010 conference in Las Vegas. Why should you care? Well, we are now using science to study the sensorimotor, cognitive and affective responses that consumers have to marketing which is presented to them. Studying this allows us to more effectively measure consumer preference without any kind of conscious or subconscious bias. You can't argue with a brain scan can you! Neuromarketing will definitively tell us what the consumer is reacting to, from colour to sound and...
Posted By: Dan McLennan at 22/09/2010 10:55:00
Selling Online.......What Clicks People Off?
A recent study by eCommera was published by Warc recently and highlighted some interesting statistics which anyone involved in ecommerce should know.42% of people interviewed by eCommera said that poor website design or a lack of information would discourage them from purchasing from a site; while an additional 32% said a complicated website interface would put them off. Therefore if you consider your website design carefully and make certain that it is structured thoughtfully with an easy to use navigation system your site will appeal to 74% of people without even trying.Price also appeared as a consideration to many of...
Posted By: Dan McLennan at 21/09/2010 10:56:00
Social Media Strategies
Social Media - two words which are still perplexing to many companies. Don't worry - sit down and have a nice relaxing cuppa and let us give you a little guidance. There are more and more social media sites springing up all over the internet, so the most important thing you can do is to decide what you want to gain from your strategy. Brand awareness, launching products, building a reputation are a few ideas for you - once you have decided what you want from your strategy then you can focus on which sites to use. For example if...
Posted By: Dan McLennan at 14/09/2010 15:05:00
404 Error Pages
Error 404. A word and numbers which can frustrate even the most placid of internet users. Haven't discovered a 404 page? You are lucky! A 404 page appears to your website visitors when a page isn't available for them to view, it could be deleted or moved or they may even have typed in the wrong URL. You can quite easily take the negative of your 404 page and turn it into a positive - use it to direct your visitors back to your homepage or have some fun with it. Mashable wrote a great article on 404 pages and...
Posted By: Dan McLennan at 07/09/2010 14:22:00
