Careful Content, Clever Planning - Eye Tracking Study

Today we've just read a really interesting blog post which translated a Spanish eye-tracking study. If you wanted proof as to how important it is to plan your website and content carefully this is it!

People have different reasons for searching - they are either looking for information, they are searching for a particular website (navigational), they want to perform an action (like purchase or download) or they are searching for some form of multimedia.

Its fascinating to see how the results change depending on the intention of the user. Please take some time to read this study - you can use the link above to find it.

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