Paid Search - Negative Keyword List
Regularly at Eskdale Solutions, we see clients who believe that they save money by managing their own pay per click campaigns. Whilst for some, certainly it can be true but only if the user is fully conversant with the syntax and has a good grasp of negative keywords.So many of the 'self-built' campaigns we see completely broad match lists with no negative keywords this and in many instances this can cost you dearly.So what is a negative keyword list?Quite simply it's a list of words added to your campaign that you don't want to show your advertExample - You set...
Posted By: Dan McLennan at 13/01/2011 20:28:00
Are your URLs Friendly?
Search engine friendly URLs are a key element of any search engine optimisation campaign. Any SEO campaign should involve the review the URLs on your website and URL rewriting when possible to incorporate relevant search terms within the URL structure. Search Friendly URLs A search engine friendly URL is one that is easily understandable, usually, the content of the page informs the URL address. For instance, it's easy to understand the subject matter on the page 'http://www.eskdale.net/web-marketing/keyword-research'. It's less easy to understand and often off-putting, if the URL contains unrecognisable gobbledygook.One way of recognising a search engine friendly URL is...
Posted By: Dan McLennan at 06/01/2011 20:10:00
