Online Marketing

Online marketing...two small words which really don't convey the number of options available to you.

Online marketing is just as important as having a well built, user centered website. After all, if you have launched a new shop or product you would use conventional offline marketing strategies during and after your launch, so it stands to reason you should use online marketing for your business.

What does online marketing involve?

Quite simply online marketing involves raising the awareness of your business. We can do this in several ways and would create a bespoke marketing strategy based on the needs of your business. Everything we do for our clients is tailored around their requirements.

Search Engine Optimisation - carrying out extensive keyword research and applying it to your site to ensure that you are effectively targeting your visitors.

IIS URL Tail Rewrite - an innovative SEO tool which adds keywords into the tail of your URL.

Keyword Analysis - the most important part of any marketing strategy.

Pay Per Click (PPC) - this is a good way to boost the launch of your site or promote a special offer instantly.

Web2/Social Media - increasing in popularity the power of Web2 is not to be underestimated. This is cost effective marketing.

Building Link Popularity - a good link building strategy will boost the rankings of your site.

Google Base Feeds - especially important for those of you with online shops.