Search Engine Optimisation & Marketing
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Web Marketing

OK, you have a fabulous web design...what now? 

With so many new websites being launched every day, how do you stay ahead of the competition? Web Marketing is just as important as having a well built, easy to use site.

Contact Eskdale Solutions to discuss your web marketing strategy,

Matt Cutts from Google, discusses how to improve web marketing, providing tips on how to get better visibility in Google Search results.

Web Marketing Elements

Search Engine Optimisation will be a key factor in helping you to stay ahead of your competition. Dependent on the market place you are operating in and the goals you want to achieve from your web site, your web marketing strategy may also include:

  • Social Media
    You may think that social media is a fad but you'll be stuck on the sidelines while social media continues to grow and deliver business benefit to those who use this medium effectively. Don't ignore social media! Find out more!
  • Google Base Feed
    If you sell stuff (it does not matter what kind of stuff) then developing a Google Base feed as part of your web marketing strategy will deliver benefits.
  • Email Marketing
    Using email to tell your customers about your products or services is not new, however creating an email marketing campaign that enables you to monitor results will help you focus on the products or services most likley to deliver sales.
  • Web Analytics
    Knowing that you get 20,000 visitors per week to your web site is great but if you are selling and nobody is buying, then it's definately not great. Web analytics help you understand how people are engaging with your website and more importantly can help you fix parts that are not working. At Eskdale we aim to help you undersand your web analytics, then make informed decisions.

So Much More
There's so much more to discuss when considering web marketing, including geo-targetting and local search, the use of PDA's, optimising images, video and PDf's. We look forward to hearing from you!

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So what is Search Engine Optimisation?


Let's call it SEO for short, involves many different things, the most important of which is keyword research - you may think you know what your visitors are searching for

...but do you?


Outsourcing your Web Marketing


If your website is targeting a keyword phrase that people aren't looking for, you won't have a good return on your investment. If you are going to use an online marketing agency, make sure that comprehensive keyword research is included in your contract.


No Black Magic


There are lots of other aspects to SEO, none of it is secret or uses any kind of black magic. It can involve anything from making lots of little changes to your site, web copywriting or link building. Your web marketing strategy may also include running a full scale pay per click or viral marketing campaign.


Developing Your Web Marketing Strategy


Your Web Marketing strategy will be tailored according to your business. After all, every business is different. We like to treat all our clients as individuals - cos that's what you are! No two businesses are the same which is why we create bespoke strategies for each business.

Contact Eskdale Solutions