Keyword Research - Eskdale SEO

Have you considered how your business website is performing in the complex online universe?

There are over 5,000,000,000,000+ (yes, 5 trillion +) websites on the internet today and this number is growing even as you read this text.

Potential customers are constantly searching for products and services, and without the right keywords and search phrases your potential customers will never find your website.

Keyword research is about empowering you with the facts about what your potential customers are looking for and how they are searching for it. It is an essential first step in you maximising the full potential of your web advertising.

Keyword research - informing you about your market place - unlocking your potential!

So what is Keyword Research?

Keyword research is possibly the most critical element of ANY successful website. It is what your website should be built around and it is what makes the difference between a successful and an unsuccessful site.

When customers are looking for your products and services on the internet, they type in search phrases into Google (and other search engines) which will then give them lists of the various websites that have these search phrases associated with them. If your website has the right phrases and labels attached to it, customers will find you. If it has the wrong phrases and labels attached to it, potential customers will not know you exist.

Keyword research is the science of identifying the phrases that potential customers in your market place use to look for YOUR products and services. We are experts at this at Eskdale Solutions, and are available to help you with this tremendously important step.

How is Keyword Research done?

Whether you have a large or small website, we always approach our keyword research by firstly talking and listening to you the client so that we fully understand your needs and ambitions for your business. We will discuss with you your products and services, we will review your current website, and we will work with you in terms of identifying what you think are the key search phrases that are most relevant to your industry.

This information will then be reviewed as we conduct a comprehensive page by page analysis of your website. We will be identifying the search criteria used in your type of business using state of the art web analytic tools. This will allow us to fully explore all the relevant potential search phrases relevant to your business.

We will then generate a detailed report listing the most relevant search phrases (which are page and product specific for your business), giving you a highly comprehensive insight into what your potential customers are looking for. This report will then be discussed with you to ensure you fully understand the content and business potential of the information contained within it.

Contact Eskdale Solutions to discuss your Keyword Research Requirements.