Keyword Research Case Study
Moffat & District Community Initiative (MDCI)
MDCI had optimised their accommodation listings page using the search phrase "Places to stay".
eg: www.visitmoffat.co.uk/places-to-stay
Our Keyword Research
Keyword research carried out by Eskdale Solutions revealed the following information:
As we can see from the above small sample of data, MDCI (using their original search phrase), were not maximising the potential of this page. Their selected phrase "places to stay in moffat" did not take account of keyword research data and they were missing out on an average of over 2,500 potential customers each month.
The page was optimised, and using attractIT, our SEO software, the page URL was changed to:
www.visitmoffat.co.uk/moffat-accommodation.
Results of Employing Keyword Research
This simple keyword change following our keyword research, resulted in improved listings in the search engines and an increase in visitor numbers to the accommodation directory of over 660%.
Web Software
The Passive Dynamics Suite
Developed by Eskdale Solutions to maximise the efficiency of websites and to optimise organic visibility in Search Engines.
The Passive Dynamic Suite of web software offers the competitive advantages needed by you in today's online world, and empowers business owners, directors and managers just like like you to control of your website without the need to learn programming languages.
This control allows you to adapt and respond to your ever changing business environment.