SEO
What is SEO? - SEO is the acronym for Search Engine Optimisation; the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
Why should you care about SEO and organic search results?
Obtaining good relevant results in organic search will increase the number of relevant visitors to your web site. Many people tend to have more faith in organic listings as opposed to pay per click listings as you lend more credence to a well built site rather than someone who is bidding on a search term. Whilst it very much depends upon the keyphrase you are targetting it is generally recognised that organic results account for 90% of all clicks, pay per click accounts for 10%.
What can you do to improve your organic search results (SERPS)?
There are several ways you can improve your organic search results, no one thing will give you a quick cure! You must take lots of little steps and regularly review the results to make sure they are having the desired effect.
SEO Guru Rand Fishkin provides great information in his blog post How do I build the perfectly optimised page. Of course, employing an SEO Consultant to carry out a thorough website analysis will provide clear recommendations to help the performance of your site .......
..........but here's some pointers to help you.
- Ensure that you have a page title on every page, encapsulated within <h1></h1> tags
- Following keyword research, ensure that your meta title and meta description incorporate relevant keywords.
- Ensure that the web page URL incorporates relevant search engine friendly keywords (Our URL Rewrite software does a great job!)
- Carry out regular website maintenance and content updates
- Develop a link building strategy; in broad terms, Google sees a link to a page as a vote for that page but try to get links from pages with high Page Rank.
Contact Eskdale Solutions SEO Team to discuss the optimisation of your website.
What is Organic Search?
Organic search is where your site comes up in the search engines list of results for the search term you entered. There are lots of different names for organic search, some people call it natural listings and some people refer to SERPS (search engine results pages).
Software to Help You
If you are considering building a new website or replacing an existing web site; both ManageIT web content management system and CommercialIT ecommerce software incorporate a vast array of features that enable you to create search friendly web pages.
If you have an existing .asp website you will find it difficult to create search friendly URL's; however, with URL Tail Rewrite software you can carry out URL rewrite functions quickly and simply. What's more you won't have to learn any programming languages.