Blog Software
Our blog software can be seamlessly integrated with any of our applications. You can expect our usual standards surrounding the software - easy to use and highly functional.
Why should we blog? What’s in it for me?
Search engines love blogs. Mainly because they love text, and if you are blogging you are constantly adding new text to your site. Search engines also love links and your blog is the perfect place to add links. When you link to your sources in your posts it not only adds to the credibility of your post but means you are more likely to receive links from other bloggers.
You are an expert in your field of work so make the most of your knowledge! When you write regularly it quickly establishes you as an authority on that subject, that authority brings trust and then referrals.
Or...use your blog to post customer queries and your resolutions, kind of like an interactive question and answer session. Clients can contact you whenever it is convenient for them. Don’t worry if you end up having negative feedback – you can use this to show how well you can communicate and resolve issues.
You could use your blog to ask for feedback about new products or to ask if your readers have any ideas for new product features that you could develop.
Above all a blog shows you are open and willing to be open. Openness gives you trust and shows you want to interact with your clients, in turn you will gain loyalty from your clients.
The use of blogs is limitless and if a full content management system is a bit scary for you at the moment, a blog is a good exploration into it. People like people, and a blog can give an insight into you, making you real and not just a faceless organisation.