attractIT
attractIT was developed as part of the Passive Dynamics Suite in response to "Long Tail Theory", part of which looks at how URLs on web pages can be further enhanced to increase the page's visibility on the internet. What "Long Tail Theory" has identified is that only 20% of the potential customers who are interested in your products or services will actually find your website if you have not optimised your URL for search engines. This means 80% of your potential customers will never see your website.
As illustrated by the chart below, attractIT allows you to maximise your website's visibility to 100% of your potential audience, leading to increased traffic,increased sales and improved profits.
attractIT easy to install, easy to use, highly effective
What is attractIT?
attractIT is a dynamic SEO (Search Engine Optimisation) tool designed to maximise the visibility of your website to search engines. The software enables you to attract more relevant visitors to your website by drawing attention to individual pages, as well as making your website perform under a much larger range of search terms.
attractIT allows customers faster and easier access to your products and services. attractIT gives you this control directly, providing you with the opportunity to compete for search engine traffic at the highest levels.
We developed attractIT in response to the last Search Engine Strategies (SES) conference, where much of the discussion focused on URL Tails and their importance in driving targeted and relevant customers to websites.
What does IT do?
attractIT enables those with websites on Microsoft servers to capitalise on the countless benefits of incorporating key phrases within each page URL (Uniform Resource Locator- also referred to as a website address).
You can customise your URLs to maximise the effectiveness and visibility of YOUR website, translating your message into sales. Increasing relevant traffic will decrease your need for traditional advertising as your search engine rankings and profits soar!
How does attractIT work?
attractIT enables you to rewrite your URLs and incorporate long keyword strings for each individual page on your website. This results in dramatically increased numbers of highly targeted qualified visitors.
The combination of this software with carefully chosen keywords in your URLs will result in a dramatic increase in your website's visibility to Google and other search engines, attracting more targeted visitors who are specifically interested in your products and services.
Why do you need attractIT?
Most website owners try to attract website traffic directly to their home pages instead of targeted pages with specific products or services. This forces them to rely heavily on the choices made by their visitors, and results in high bounce rates (the number of people viewing one page or less). There will also be significantly lower conversion rates, as they will be relying on direct traffic and possibly Pay Per Click (PPC) campaigns which attract a far less targeted traffic flow.
With our attractIT software you can rewrite your URLs into specifically targeted and highly effective search friendly links, meaning you will see a rapid increase in your search engine rankings. This is a direct result of the increased visibility of each individual page and the more qualified and relevant traffic that is being attracted to them. Because you are attracting a targeted audience who are more interested in your products and services, your bounce rates will decrease and your conversion rates will improve, resulting in higher sales and increased profits.
Want an example of what we are talking about?
Your software naturally creates complicated and unfriendly URLs like:
www.myshop.co.uk/47/1?extra=sch&n=branded&pid=449330&exclude=00WA00%7c00W00&returnurl=%2fshop%2fgattbrandtype%2dsports%2dgattgender%2dmen%2dgattproductaffiliation%2dsports.aspx
Through the use of attractIT you can turn it into a fully optimised URL with targeted key words like this:
www.myshop.co.uk/ladies-gloves/white-leather-gloves
As you can see, this URL directs your audience specifically to this product on this individual page. If you wanted to adjust the URL tail to suit the season, you could alter it to:
www.myshop.co.uk/mothers-day-gifts/ladies-white-leather-gloves.
At the end of a campaign, you could simply switch this URL off.