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attractIT Case Studies

Retail Human Resources plc - www.retailhumanresources.com. One of the largest retail recruitment agencies in Europe, RHR has seen a massive increase in web traffic to their site since installing attractIT. When comparing year on year we found:

• a 50.24% increase in overall website visitor numbers (rising from 269,007 to 404.148).
• a growth of 64.76% in natural search numbers on Google (rising from 130,357 to 214,778).
• savings of £17,535.00 as reliance on Pay Per Click (PPC) decreased (39,764 to 22,229; reducing costs by 44%).
• by exploiting attractIT's ability to edit long tail search criteria, the number of search phrases used to find the RHR website increased to 66, 564 resulting in 69.24% of traffic coming from the long tail.

Clark Engineering - www.clark-engineering.com. This leading provider of heavy engineering solutions has shown true growth with the use of attractIT on their website, and over a 6 month period we found:

• a 46% increase in monthly visitor numbers (rising from 14,722 to 21,495).
• by exploiting attractIT's ability to edit long tail search terms, the number of search phrases used to find the Clark website increased to 15,599, resulting in 81.32% of traffic coming from the long tail. All this in the first 6 months of using the software!

The Famous Star Hotel - www.famousstarhotel.co.uk. - This 3 star hotel was selected for beta testing to determine what impact attractIT would have on a small website with very few pages. This client also had no prior knowledge of web development or search engine optimisation. Over a 12 month period we found:

• the bounce rate from organic search was 39.74%, much lower than from referring websites (52.06%) or from direct traffic (53.80%), because the URL rewrite software results in more relevant traffic.
• by growing their search visitor numbers, the hotel was able to reduce advertising in paper media, resulting in significant cost savings to the business.
• through using attractIT, nearly half of all their web traffic came through "Long Tail" searches. These are customers who would not have normally found their website and would have taken their business elsewhere.

We have many more success stories from attractIT users, some of whom are:

Join them and grow your business with attractIT!