NGO Educational Trust
Following the development of a website for the NGO (England & Wales), we were invited to develop a site for the Educational Trust (a registered charity).
During initial discussions, it became obvious that the trust were doing a pheonominal amount of work, to promote the organisation. However the result of this work was being diluted primarily due to a lack of brand consistency.
Prior to embarking on the web development, we developed a set of branding guidelines, to identify audience groups, aims & values. The guidelines enabled the development of a logo, strapline, font types and colours that would resonate with their audience(s) and to inform the development of a content managed website with channels of engagement for each identified audience type. At the same time, a range of other material was produced ranging from stationery to educational CD's and PowerPoint Presentations.
Some two years down the line, the trust is widely recognised as the premier source of educational material relating to countryside management. The profile of the organisation has been raised considerably, enabling them to be much more able to fulfil their aims.
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