Email Marketing Delivers Benefits

Email marketing is a cost-effective way to communicate with prospects and existing customers. Similar to direct mail, email is a faster, cheaper and easier and it doesn't matter what type of business you are in, well managed email marketing will have a positive impact on your business.

Key Benefits of Email Marketing

- Increase Sales
- Generate Repeat Sales
- Increase order values
- Drive Web Users to Make Offline Purchases
- Gain Valuable Feedback

Email Marketing Increase sales

The average person will need to see or hear about your product 7 times before they will buy! Using emailIT you can send a series of messages to subscribers, educating them about your products and services.

Educated prospects trust you and when you have built trust, selling becomes an easier process - increasing your sales as a result.

EmailIT is a great way to send promotional messsages. If prospects want to know when you release new stock or when your next sale is, emailIT can put your message in front of them in minutes... for just a few pence per subscriber.

Email Marketing Generates repeat Sales

What's better than someone buying from you once? The anwer is easy- the same person buying from you over and over again, referring friends and family members in the process?

Keeping in touch with customers regularly after purchases is a great way to generate repeat sales. For example, you can offer them special deals on items that compliment what they've already bought from you.

Imagine you sell Skiing equipment and a customer buys a set of Ski's. Why not send him a follow up email 2 weeks later advertising a special promotion Ski Boots, the possibility for repeat sales is almost unlimited.

Email Marketing can Increase your Average Order Value

For most industries email provides a great way to cross-sell and can easily add up to 30% to your average order value when done correctly.

For example, if you sell a product like kilts, you can email your customers about other products, such as Ghillie brogues, kilt hose, Sporrans etc You save your customers time and generate more sales in the process.

Using EmailIT Marketing to Increase offline sales

According to a recent survey by MarketingSherpa, 59% of Internet users research a product online and then go into a shop to buy it?

If you run a business without a web site, email marketing is a great way to traffic through your door - just include your address so potential customers can find you!

Use EmailIT Marketing to Gain honest, valuable feedback

Using email it's easy to get honest feedback about your products and services and because email can be anonymous, your subscribers will be more honest with you.

Find out more - call 01387 380 392 or contact Eskdale Solutions to discuss your needs.

Posted by Dan at 01/03/2012 19:00:00