Jobs - Social Media Executive
We have a fantastic opportunity for a Social Media Marketing Executive to join our team in the Scottish borders. This role sits within a small but highly experienced team of online marketers, designers & programmers. You will play a key role in implementing our 2 company Brands ever developing Social Media and Content Marketing strategies, supporting the central marketing department as well the wider business’s.
-Management of the copywriting, and scheduling of social media content across both companies core social media channels.
-Work alongside the wider marketing teams to understand how both companies customers engage with different formats of content, to help develop content marketing strategies,
-Monitor and Report on Social Media Engagement to track performance over time and provide recommendations for improvement
-Monitor and Report on Web Content Engagement to track performance over time and provide recommendations for improvement
- Finding & Engaging with sector Influencers, industry leaders & bloggers, creating and supplying rich content to them
- Knowledge, Skills and Experience:
-An understanding of social media marketing and web content essential
-Experience using social media channels like Facebook, Twitter, Instagram, Google+, YouTube, Vimeo
-Experience using social media management software such as SocialSignIn, Hootsuite, Sprout Social, Expion, Tweet Deck an advantage
-Experience working within a marketing environment, either agency or client side. Property marketing is an advantage but not essential.
-An understanding of conversion rate optimisation an advantage but not essential
-An understanding of Google Analytics, Twitter Analytics, Facebook Analytics an advantage but not essential
-Strong copywriting skills and attention to detail.
-Excellent communication skills with the ability and confidence to define requirements and work with both consultants and internal stakeholders effectively
-Ability to work calmly under pressure, to juggle multiple deadlines and secure strong results
-Ability to think creatively
-Confident to present results to senior stakeholders
-Self-motivated, organised and excellent planning skills
-Strong computer literacy across the Microsoft Office suite
-Enthusiastic individual, with a can-do attitude and able to use their initiative
This role would suit a motivated, intelligent, hardworking individual who understands the opportunity provided by social media and the importance of digital content in the consumer conversion funnel.
Posted by Paul at 19/06/2017 16:57:15
Eskdale Solutions design, develop and optimise websites that showcase your business services, increase traffic and generate sales.